HOME THE BOARD AGENDAS/MINUTES BYLAWS LODGING B.I.D. MARKETING COMMITTEE
 
 MISSION STATEMENT

QUARTERLY UPDATE

The purpose of the Mendocino County Lodging Association (MCLA) is to provide a forum to define and promote the general interests of its members and the Lodging industry in Mendocino County.

MCLA's mission is three-fold:
1. Provide and support programs and services that improve member businesses and advance the Lodging industry in the County.
2. Advocate MCLA member views to other organizations, such as the County Board of Supervisors, city councils, and local Chambers.
3. Communicate with its members about MCLA activities and issues that affect member businesses.


Download PDF

 
 PREVIOUS ARTICLES    NEWS / PRESS RELEASES
07/16/2008: Mendocino County Celebrates Fabulous Funghi
07/14/2008: Girls Just Want to Have Fun
07/07/2008: Two Unique California Small Towns Celebrate Landmark Anniversaries
07/07/2008: TREAT YOUR MOTHER TO MENDOCINO COUNTY THIS MAY
05/22/2008: Summer Sizzles in Mendocino County!
03/24/2008: APRIL IN MENDOCINO: CHILDREN AND NATURE GO TOGETHER
03/06/2008: EXPERIENCE THE AWE OF MIGRATING WHALES IN BREATHTAKING MENDOCINO COUNTY
03/06/2008: Earth Day is Every Day in Mendocino County
02/29/2008: EXPERIENCE MENDOCINO COUNTY LIKE A LOCAL
01/21/2008: Green Weddings Abound In Mendocino County
12/21/2007: ESCAPE HOLIDAY STRESS WITH A MAGICAL MENDOCINO COUNTY GETAWAY
12/21/2007: Mushroom Mania in Mendocino
12/21/2007: Mendocino County: Nature’s Aphrodisiac
12/21/2007: EXPERIENCE THE AWE OF MIGRATING WHALES IN BREATHTAKING MENDOCINO COUNTY
10/03/2007: MCLA announces 11% increase in Bed Tax revenues
10/03/2007: Mushroom Merryment in Mendocino County
09/15/2007: ESCAPE HOLIDAY STRESS WITH A MAGICAL MENDOCINO GETAWAY
08/28/2007: .
08/28/2007: ECO-WEDDING IN MENDOCINO COUNTY TAKES GREEN
08/28/2007: Top 10 Earth-friendly Reasons to Visit Mendocino County
08/28/2007: GoMendo! Mendocino County Launches New Website Design and Technology Featuring Wine, Waves and Wilderness
06/04/2007: Three Mendocino Organizations Unite to Promote the Region
05/25/2007: HOPLAND WINE COUNTRY GETS NEW DESTINATION!
05/20/2007: MENDOCINO COUNTY LODGING RENEWS NATIONAL AWARENESS CAMPAIGN FOR 2007-2008
04/23/2007: Treat Your Mom to Mendocino County This May
02/16/2007: The Whales Are IN Right Now
02/05/2007: Tranquility is the Essence of Romance in Mendocino County
10/18/2006: MENDOCINO COUNTY GOES NATIONAL
10/12/2006: MCLA OFFICIALLY KICKS OFF NATIONAL CAMPAIGN
10/12/2006: MENDOCINO COUNTY LAUNCHES NATIONAL AWARENESS CAMPAIGN
10/03/2006: Four Years of Hard Work Pays Off
 
 MARKETING CAMPAIGN

Click Here to view the ongoing listings of advertising, PR and other various marketing materials being produced by Ozone Advertising.
 
 MAILING LIST
MCLA manages an email list for lodging properties in the County. If you would like to be included in the Lodging Email List, let us know by sending a message to MCLA. This list is open to any business that pays Transient Occupancy Tax (TOT) to Mendocino County or any of the four incorporated cities (Ukiah, Willits, Fort Bragg, Point Arena).

NEWSLETTER DOWNLOADS

 

  Current Topic: Mendocino County Celebrates Fabulous Funghi

Mendocino County Celebrates Fabulous Funghi
Local Bounty Showcased at Restaurants and Special Events this November

MENDOCINO COUNTY, Calif. (July 14, 2008) – Fall in Northern California’s Mendocino County turns magical when the rains come and delectable varieties of edible mushrooms appear. Mendocino County is home to more than 3,000 mushroom varieties -- including the rare candy cap mushroom, with its intense maple-syrup flavor and sweet fragrance -- that grows only along the northern coast of California.

The pinnacle of mushroom season is Mendocino County’s annual Mushroom Festival (this year November 7th through 16th) but aficionados can enjoy mushroom-centric menus and mushroom picking excursions all season long, typically from October through January.

Ryane Snow, a member of the Mycological Society and a well-known local leader of mushroom identification walks, states, “As more people discover the health benefits of mushrooms, as well as how versatile and delicious they are to cook with, the interest in our festival is growing.”

During mushroom season, Ryane and others offer identification walks, and in addition to the precious candy cap, mushroom hunters can score black, white and golden chanterelles, meaty porcinis and earthy morels -- or even the highly prized hedgehog mushroom.

But there’s really no need to forage for your own when Mendocino County’s celebrated local chefs take such pride in showcasing this bounty of the land. Mushroom-themed dinners are on offer everywhere -- from bed and breakfasts to four-star restaurants.

See below for a sampling of the many activities and menus you will find during mushroom season when classes, mushroom walks, mushroom meals, museum exhibits and much more help you create your own Mendocino County mushroom adventure!

Saturday, November 8th, 2008

Mycoceuticals: The Healing Power of Medicinal Mushrooms
Mendocino Hotel – Mendocino Village, CA – 10:00 a.m.
PowerShroom mycologist Eric Cerecedes will give a mind-expanding overview of Medicinal mushrooms from traditional uses among ancient Asian cultures to modern clinical research by Western medicine. Call 800-548-0513 or visit www.mendocinohotel.com for more information.

Romancing the Funghi
Little River Inn - Little River, CA – 3:00 to 5:00 p.m.
This is the fourth year for Little River Inn’s Romancing the Funghi event. It may seem as if romance and funghi would be an unlikely match, but Little River Inn’s Executive Chef, Marc Dym, and wine buyer, John Sverko, have come up with a romantic, intimate afternoon combining the romance of mushrooms and . . . beer. The two will pair locally foraged mushrooms with select brews from Fort Bragg’s North Coast Brewery. Call 888-466-5683 for reservations. Visit www.littleriverinn.com
as the event date draw to check out the menu.

Winemaker Dinner
Mendocino Hotel – Mendocino Village, CA – 6:00 p.m.
Participants enjoy fabulous local wines from the Mendocino Wine Company and Bonterra Vineyards, along with a five-course meal featuring local gourmet and medicinal mushrooms prepared by Drew Ison, Executive Chef at Mendocino Hotel. Organic and biodynamic wines discussion by Paul Dolan of Bonterra Vineyards. Hors D’Oeuvres at 6 p.m. followed by dinner at 7 p.m. Cost is $80 per person. To make a reservation, please call 800-548-0513. Check www.mendocinohotel.com as the event date draws near to see the actual menu.

Mushroom Ball
Crown Hall – Mendocino Village, CA – Time TBD
Dances with Funghi! Celebrate the Fourth Annual Mushroom Festival by dancing the night away at Crown Hall at the first ever Mushroom Ball! We’ll be featuring local funghi paired with local vintages and proceeds benefit the Mendocino Film Festival. Call 888-466-5683 for further information.

Tuesday, November 11th, 2008

Mushroom Cooking Class
Albion River Inn Restaurant – Albion, CA - 11:30 p.m to 3:30 p.m.
Experience the creativity and passion of Executive Chef Stephen Smith as he educates and instructs participants about mushrooms in a demonstration-style format. Soak up the spectacular Mendocino Coast ocean views while you sip refreshments, chat with fellow participants, learn new techniques, and sample dishes in progress. Chef Smith welcomes questions about ingredients, techniques, kitchen tools, and cooking methods, and each participant receives a complete set of class recipes with step by step instructions. At the end of the class, participants enjoy a lavish mushroom-themed lunch prepared by Chef Smith. $75 per person, includes wine and cocktails. The class caps out at around 20 people, so make reservations early by calling 800-479-7944 or visiting www.albionriverinn.com/events.

Thursday, November 13th, 2008

Wild Mushroom Winemaker Dinner
MacCallum House – Mendocino Village, CA – 6:30 p.m.
Don't miss our 9th Annual Wild Mushroom Winemaker Dinner with Executive Chef Alan Kantor, mushroom expert Eric Schramm and winemaker Greg Graziano. Make advance reservations for our most popular event of the year. $100 per person, not including tax and gratuity. Cocktail hour begins at 6:30 p.m. followed by dinner at 7 p.m. To make reservations call 707-937-0289. Check www.maccallumhouse.com as the event date draws near to see the detailed menu.


Friday, November 14th, 2008

Belgian Beer Dinner
Little River Inn – Little River, CA - 6:00 p.m.
Little River Inn reprises it’s Mushroom and Belgian Beer Dinner on Friday, November 7, at 6:00 p.m. Executive Chef Marc Dym will create five courses, all with mushrooms as the centerpiece. Each course is paired with the perfect imported Belgian beer selected by our beverage expert, John Sverko, who reminds us that, “Beer is to Belgium what wine is to France.” The earthiness of the mushrooms pairs well with Belgian beer, which is renowned for its subtlety and complexity. “We tasted 50 different Belgian beers for this event,” Sverko said, “It was rigorous, hard work.” (We bet!) Call 1-888-466-5683. Check www.littleriverinn.com as the event date draws near to see the actual menu.


Saturday, November 15th, 2008

From Forest to Table: A Mushroom Eco-Experience
Stanford Inn by the Sea – Mendocino, CA – 12:00 p.m. to 4:00 p.m.
Join acclaimed mushroom expert Ryane Snow, Ph.D. as he delves into the often-hidden and fascinating world of mushrooms. Ryane will educate participants about the importance of mushrooms to the ecology of the forest, their medicinal properties, and their many uses in the world of gastronomy. Participants meet at the Stanford Inn, where they are given a brief, hands-on introduction to local funghi, followed by a 2-hour foraging walk in the woods, then back to the Stanford Inn for a tutorial on cleaning, prepping, and preparing mushrooms. The day culminates with a lunch featuring the bounty gathered that day! Class is limited to 30 people and is $45 per person. Call 800-331-8884 or visit www.stanfordinn.com to make a reservation.

A Wild Mushroom Celebration
Mendonesia Music Café – Willits, CA – 7 p.m. to 11:00 p.m.
This charming organic café will be offering a special night of music and mushrooms.
Call for more information. 707-459-1001

Other Mendocino County mushroom menus include:

Mendo Bistro
Three-course mushroom-themed meal which includes appetizer, entrée and dessert ($35 per person) offered November and December 2008. www.mendobistro.com.
301 North Main Street | Fort Bragg, CA | 707-964-4974

Rendezvous Restaurant
Four-course mushroom tasting menu includes appetizer, soup, entrée, and chocolate truffles. $55 per person, or $90 with wine pairing. Offered October 2008 through January 2009.
647 North Main Street | Fort Bragg, CA | 800-491-8142

Ravens’ Restaurant
Six-course mushroom tasting meal offered November 1st through the 22nd. Includes amuse, soup, salad, appetizer, entrée, and dessert. $70 per person. Includes wine notes.
Stanford Inn by the Sea | Coast Hwy & Comptche Ukiah Rd | Mendocino, CA | 800-331-8884

Patrona Restaurant
Offering mushroom specials beginning Sunday, November 9th throughout the week, culminating with a dinner Saturday, November 15th, that will showcase local mushroom experts along with local musicians.
130 W. Standley Street | Ukiah, CA | 707-462-9181

Busters Sports Bar
Week long mushroom specials paired with brews from all over the world!
150 Main St. | Willits, CA | 707-459-3233


Additional mushroom-related events:

Mendocino Coast Botanical Gardens Mushroom Walks & Identification Workshops
At the splendid Mendocino Coast Botanical Gardens in Fort Bragg, mushroom identification walks are conducted every Monday at 1:30 p.m., beginning Nov. 17th through January 26th. The walks are free with paid admission to the gardens. Staff naturalist Mario Abreu will also be holding three mushroom identification workshops – Nov. 22nd, Nov. 29th, and Dec. 20th, from 10 a.m. – 1 p.m. $10 per class. Workshops are limited to 20 people. Reserve a spot by calling 707-964-4352 x 23 or visiting www.gardenbythesea.org.

The Ford Museum Mushroom Exhibit – Saturday, Nov. 15th & Sunday, Nov. 16th
Visitors to the coast will also want to know that The Ford House Museum, on Main Street in Mendocino Village, hosts a Mushroom Exhibit throughout the month of November. For more information call 707-937-5397.

Wine and Mushroom Train – Saturday, Nov. 15th
Ride the Skunk Train and participate in a special wild mushroom tour lead by local mushroom expert. The cost is $65 for adults and $25 for children. Depart from either the Fort Bragg or Willits Depot at 10 a.m. Call 800-866-1690 or visit www.skunktrain.com to reserve a spot on the train.

Lodging Specials:

Baechtel Creek Inn & Spa is offering a “mushroom” package which includes two night’s lodging, Train Tickets on the Wine & Mushroom Train, Special Wine & Mushroom dinner at the Purple Thistle for 2, and a Couple’s Massage! Please call 800 459 9911 for reservations. $635 per couple.

If you book at room at the Little River Inn between November 2nd and November 20th, 2008, Mushroom Mania Rates apply – only $155 per night plus tax for ANY available accommodation. Call 888-466-5683 for reservations.

Mendocino County, part of California's famous North Coast wine region, begins about 90 miles north of San Francisco and is located directly north of Sonoma County. The county offers visitors a range of activities and accommodations for active lifestyles, romantic getaways, or regionally sourced food and wine experiences.

For more information on Mendocino County, call 866-782-9636 (866-STAY-MENDO), or visit www.gomendo.com. For specific information about events surrounding the Mushroom Festival, visit www.gomendo.com/events and search for “mushroom.”

Media Contact: HypeHouse, Inc. | Heather Thompson | 415-788-4114 | heather@hypehouse.com

 

 

Mendocino County Lodging Association        PO Box 550, Little River, CA 95456           866-637-MCLA    admin@mcla.info

Administrative Login