ANNUAL UPDATE

The purpose of the Mendocino County Lodging Association (MCLA) is to provide a forum to define and promote the general interests of its members and the Lodging industry in Mendocino County.

MCLA's mission is to:
1. Provide, support and communicate information about programs and services that advance the Lodging industry in Mendocino County.
2. Advocate for the promotion of the Mendocino County lodging industry by maintaining a County-wide Business Improvement District (“BID”) and overseeing the disbursement of funds raised.
3. Represent MCLA to other organizations, such as the Mendocino County Promotional Alliance, the Mendocino Wine Grape and Wine Commission, local Chambers of Commerce, County and City elected officials.

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Visit Mendocino County Unveils NEW Gateway Sign at County Line
Come and “Experience” the Growth and Dedication of Dynamic Community

Erected less than a month ago, the brand new Visit Mendocino County gateway signage is up and already extending a welcome to the hundreds of thousands of drivers who pass by each day. The sign, located along Highway 101 North just past Cloverdale and just north of the Mendocino County line, represents the hard work and dedication of Visit Mendocino County and local supporters who’ve helped make this vision a reality. Nearly three years in the making, VMC is proud to share this destination and message with the world.

There’s no better time than now to experience wine, waves, wilderness and unwavering hospitality. The new signage is a testament to the growth of Mendocino County as a travel destination, and serves as a gateway to visitors seeking the sweeping coastlines, towering redwoods, charming towns and villages, intimate and artisanal wineries, and everything else that this unique area has to offer.

And if you’re traveling along Highway 101, wave hello to the newest member of our family.